Signing up for various social media doesn’t constitute a plan.
(1) What are your goals for your social media plan?
Read How the National Wildlife Federation uses Social Media
(2) Lee Odden suggests six steps for a social media strategy:
Understand your audience–what are objectives–what is your plan–which tools will you use–how to measure your success
(3) Starting a Social Media Strategy by Chris Brogan.
Chris suggests beginning with the end in mind and he has a series of questions to ask before the strategy. He recommends using these techniques; listening, communications, methods of the mix, community, outposts, marketplace and attention.
(4) Creating an Actual Social Media Marketing Strategy by Eric Brantner. He recommends starting with goals and then creating a strategy based on research. Once you have your strategy, build relationships, create a schedule, be patient with the process, and measure the results.
(5) Check out the Top Rank’s Top Digital Marketing Tactics.
Valerie Maltoni as posted at Conversation Agent lists her top three digital marketing techniques as: 1.microblogging (Twitter),2. corporate web site, and 3. contextual advertising (AdSense).
